Since the launch of WhatsApp channels, there has been confusion: many companies and those responsible in the health sector think, WhatsApp communication is synonymous with a one-way messaging channel – push messages only, queries excluded.
That’s not true. At least not with Comviira.
What channels can't do
Channels are designed for reach, not dialogue. There are:
- no questions asked
- no personalized content
- no opt-in management
- no interaction with patients or doctors
This is insufficient for real pharmaceutical communication.
Comviira thinks WhatsApp differently
Comviira uses WhatsApp not as a channel, but as a service:
- Content can be accessed specifically
- Users can communicate interactively
- Seamlessly integrated into private profile chats
- Verifications (e.g. DocCheck, Code, PZN, etc.) are possible
- Data protection and HWG compliance are taken into account
This makes WhatsApp a real, professional interface – whether in patient service, HCP dialogue or within the framework of regulatory requirements.
👉Try it now
Experience how Comviira complements and expands existing patient or HCP programs – directly on your smartphone and without the need to install an app.
Try it out:
Simply write to our support team and get access to our PatientService or HCP dummy accountThis way, you can test for yourself what authenticated communication via WhatsApp feels like – interactive, legally secure, and intuitive.
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