Facebook, Instagram, LinkedIn – social media is also the central place for many pharmaceutical companies to engage with patients or HCPs. Reach, likes, and comments offer visibility and measurability, but are often public, short-lived, and superficial.
With Comviira from commentary to dialogue
Comviira takes social media further: Instead of just posting content and relying on likes and visibility, it focuses on what really matters – real, personal, yet structured communication.
And this happens where target groups can be reached anyway:
in WhatsApp, but in accordance with regulatory requirements and individually controllable.
In this way, social media interaction can be expanded and supplemented with personal exchanges. The focus is not only on reach, but also on the individual personal relationship.
What social media (alone) cannot do:
- Comments are public and sensitive questions and answers can be difficult
- The half-life of a post is usually only hours
- No direct, ongoing 1:1 dialogue
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Information cannot be accessed individually
Who is this relevant for?
- HCPs – receive targeted information or field service contact
- Nurses – can easily access training content or materials
- patients – can retrieve information, be informed via broadcast or ask questions
- Medical teams, marketing, PV & support – maintain control, remain compliant
Conclusion: Social media creates reach – Comviira creates relationships and ensures connection
Likes are good. Comments are good, too. But real communication only occurs when a person feels heard.
The future of digital communication lies not just in being visible—but in listening, responding, and thinking ahead. With Comviira, WhatsApp becomes a dialogue platform that can do more than just posts and comments:
- Targeted broadcasts
- Individual content query
- Personal, secure 1:1 exchange
Would you like to know what this actually looks like?
👉 Contact us – we will show you our live demo profile.
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