From channel to relationship: How Comviira supports field sales

Außendienstkommunikation in der Pharmabranche per WhatsApp mit Comviira

Healthcare professionals (HCPs) are highly involved today – traditional field visits aren't always feasible, and emails often end up unread in the inbox. What's missing is a channel that's flexible, personal, and compliant.

Comviira makes exactly that possible – via WhatsApp.

Supplementation and relief: Comviira and the field service

Comviira is not a substitute for personal contacts, but a strategic addition, which relieves the burden on field staff and at the same time deepens the relationship with HCPs:

  • Low-threshold access: HCPs communicate in the usual channel – without additional tools or apps.
  • Permanent availability: Inquiries or feedback land directly in the Comviira profile, with support if desired
  • Traceable interaction: Every communication is documented in compliance with GDPR and HWG.
  • Individual support: Content can be provided and accessed precisely

The advantages at a glance

For the company:

  • Supporting teams through automated but personalized communication
  • Faster response times for queries – without media disruption
  • Efficient support
  • Documentation and release functions according to internal specifications

For HCPs:

  • Relevant information on demand – instead of lengthy queries
  • Easy access to materials, studies or training
  • 1:1 communication with field service or support possible
  • Trust through personal, structured dialogue

Comviira not only provides communication, but also clear insights for Marketing, Field Sales and Medical Affairs:

  • Opt-in rate: How many HCPs actively register?
  • Interaction rate: How many 1:1 chats occur? Which questions dominate?
  • Open rates: Which topics and services are particularly in demand?

With Comviira, occasional contact becomes a permanent dialogue. Instead of just talking at conferences or occasional visits, a continuous, individual support..

And: The field service remains the main contact for the whole – but is significantly more efficient, flexible and digitally supported.

Contact us – we will show you our live demo profile.

https://www.cross4channel.de/kontakt/

en_USEnglish