Healthcare professionals (HCPs) are highly involved today – traditional field visits aren't always feasible, and emails often end up unread in the inbox. What's missing is a channel that's flexible, personal, and compliant.
Comviira makes exactly that possible – via WhatsApp.
Supplementation and relief: Comviira and the field service
Comviira is not a substitute for personal contacts, but a strategic addition, which relieves the burden on field staff and at the same time deepens the relationship with HCPs:
- Low-threshold access: HCPs communicate in the usual channel – without additional tools or apps.
- Permanent availability: Inquiries or feedback land directly in the Comviira profile, with support if desired
- Traceable interaction: Every communication is documented in compliance with GDPR and HWG.
- Individual support: Content can be provided and accessed precisely
The advantages at a glance
For the company:
- Supporting teams through automated but personalized communication
- Faster response times for queries – without media disruption
- Efficient support
- Documentation and release functions according to internal specifications
For HCPs:
- Relevant information on demand – instead of lengthy queries
- Easy access to materials, studies or training
- 1:1 communication with field service or support possible
- Trust through personal, structured dialogue
Comviira not only provides communication, but also clear insights for Marketing, Field Sales and Medical Affairs:
- Opt-in rate: How many HCPs actively register?
- Interaction rate: How many 1:1 chats occur? Which questions dominate?
- Open rates: Which topics and services are particularly in demand?
With Comviira, occasional contact becomes a permanent dialogue. Instead of just talking at conferences or occasional visits, a continuous, individual support..
And: The field service remains the main contact for the whole – but is significantly more efficient, flexible and digitally supported.