In the pharmaceutical industry, conferences and trade events are essential interfaces between companies, trade visitors, and decision-makers. They offer valuable opportunities for the exchange of information, insights, and news. At the same time, they often pose a challenge: Information in paper form or brochures accumulates, questions arise about materials or digital content, and the efficient provision of information becomes an organizational balancing act.
This is exactly where Comviira The platform combines digital innovation with compliance and creates a modern, interactive form of congress communication.
WhatsApp as a smart conference channel
With Comviira, WhatsApp becomes a central, interactive communication channel – always available on conference attendees' smartphones. The advantages are obvious: Conference attendees no longer have to search for materials or carry bags full of papers and brochures home with them; instead, they receive exactly the information they need.
- Easy access: Participants can access relevant content such as studies, product documentation, videos and training courses via simple QR codes or special conference codes – without any lengthy registration processes.
- Direct and personal: Digital content is available around the clock, ensuring complete flexibility and tailored information delivery.
- 1:1 chat for direct exchange: Participants can ask individual questions at any time and receive quick, personalized answers directly via WhatsApp. Communication is efficient, transparent, and direct.
- Compliance first: Through integrated authentication mechanisms, for example via code or DocCheck, Comviira ensures that sensitive information is only passed on to healthcare professionals (HCPs) – in line with regulatory requirements.
Compliance-compliant and securely integrated
Compliance with regulatory requirements plays a crucial role, especially in the pharmaceutical industry. Information must not only be available quickly, but also legally compliant and traceable. Comviira consistently and reliably meets precisely these requirements:
- Clear and documented opt-in processes: Every step of communication takes place with documented consent from the participants. This ensures maximum transparency and reduces legal risks.
- Integrated approval processes: Content is thoroughly reviewed and approved before publication, ensuring companies are always on the safe side.
- GDPR-compliant communication: Data protection is Comviira's top priority. All information is processed and stored in accordance with the strict requirements of the GDPR – this builds trust among participants and protects the company from data protection risks.
Flexible and adaptable to all needs
Comviira adapts flexibly to the requirements of each company and the specifics of individual events – whether for one-off events or long-term communication strategies:
- Mini profiles for individual events: Tailor-made content that fits exactly to an event.
- Temporary broadcasts for highlights: Daily updates, event highlights or short-term changes reach participants reliably and quickly.
- Wide range of digital formats: Studies, videos, PDFs or interactive webinars can be easily offered via the platform.
- Sustainable communication extension: Communication does not end with the congress, but continues seamlessly to promote sustainable relationships with professional circles.
- Extra advantage: Even HCPs who cannot attend the conference in person can remain involved and fully informed at all times via WhatsApp.
Added value that convinces
The digital and interactive design of congress communication via Comviira brings clear added value:
- Less paper, more sustainability: Content is available digitally at any time – thus conserving resources and supporting sustainable action.
- Targeted information instead of wasted information: Documented and personalized interactions significantly increase the relevance of information.
- Long-term contacts instead of short encounters: With Comviira, short congress contacts become a sustainable and measurable dialogue.
Experience how Comviira makes your conference communication future-proof. Contact us for a demo or a customized setup proposal.
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