More than chat: Broadcasts & interaction with Comviira

WhatsApp in business is often perceived as a simple chat channel. But Comviira takes its use to a new level – structured, targeted, and in compliance with HWG guidelines.

Comviira is more than a messaging solution: It is a communication system that makes pharmaceutical information accessible efficiently and in compliance with compliance guidelines. What makes the service particularly impressive is the ability to scheduled broadcasts to combine with interactive elements.

Broadcasts – Information at the right time

With Comviira, content can be delivered to patients or HCPs in a targeted manner within the scope of permitted information sharing – regularly, topic-specifically, and, if desired, automatically. The broadcast function is ideal for:

• Service information
• Accompanying materials for products
• Knowledge updates for professionals
• Participant communication at congresses or programs

The receipt of broadcast messages is linked to a documented opt-in – with consent recording and developed taking into account data protection and medicinal product advertising requirements.

Interactive user guidance

In parallel to broadcasts, Comviira enables structured interaction:
Users can access specific information – for example on topics such as:

• “Materials”
• “Service”
• “Videos” or “Symptoms”

The system recognizes your customers' needs and delivers appropriate content—brochures, studies, PDFs, or even links to external content. Various call-to-action buttons guide users step by step through the information.

Compliance? Supported.

Through the connection to evalii ®, the PV monitoring tool, PV-relevant entries can be reviewed. Comviira also supports documented medical/legal approvals and role-based access restrictions.

Your advantage: communication with structure

Comviira replaces traditional channels or static newsletters with an active, structured solution directly in the usual communication medium of your target groups.

📱 Would you like to know how this works in practice?

👉 Write to us – we will show you our demo profile.