CED Forum App and Skill

The com­mu­ni­ty for all pati­ents with chro­nic inflamma­to­ry bowel dise­a­se inclu­ding Ama­zon Ale­xa Skill Inte­gra­ti­on and Apple Watch connection.

Cli­ent: TAKEDA

The CED Forum pri­ma­ri­ly offers pati­ents with Crohn’s dise­a­se and ulce­ra­ti­ve coli­tis a plat­form for the exchan­ge of infor­ma­ti­on bet­ween pati­ents and their relatives.

In 2018, this pro­ject found the ide­al part­ner in Take­da Phar­maceu­ti­cals and has sin­ce been con­ti­nuous­ly expan­ded with many use­ful func­tions, such as a toi­let fin­der and an indi­vi­du­al food com­pa­ti­bi­li­ty overview.

Mean­while, the CED Forum ser­ves pati­ents as an ever­y­day hel­per in the docu­men­ta­ti­on of appoint­ments, medi­ca­ti­on and their dai­ly well-being. Fur­ther­mo­re, an Apple Watch con­nec­tion was inte­gra­ted and a con­nec­tion to Ama­zon Ale­xa was estab­lis­hed, so that ques­ti­ons and ent­ries can now also be con­trol­led via voice assistance.

The enthu­si­astic feed­back from the con­stant­ly gro­wing com­mu­ni­ty is a gre­at incen­ti­ve for us to con­ti­nue gro­wing this com­mu­ni­ty. Fur­ther­mo­re, the CED Forum was awar­ded the Health:Angel at the Health Media Awards in autumn 2019.

Buscopan-Lan­ding­pa­ge

Fur­ther deve­lo­p­ment of the Buscopan-Landingpage 

Cli­ent: SANOFI

The Buscopan lan­ding page pro­vi­des infor­ma­ti­on on Buscopan tre­at­ment for anyo­ne affec­ted by abdo­mi­nal pain and cramps, as well as hel­pful tips on diet and exercise.

As a digi­tal agen­cy, we have adop­ted the fol­lowing points:

- Tech­ni­cal sup­port and fur­ther deve­lo­p­ment of the website

- Fur­ther deve­lo­p­ment of the video section

- Imple­men­ta­ti­on of the share func­tion to Facebook

ADHS & Ich – Social Media (Face­book und Instagram)

Con­struc­tion of a social media pati­ent com­mu­ni­ty for ADHS patients

Cli­ent: TAKEDA

On behalf of Take­da Phar­maceu­ti­cals, we deve­lo­ped a social media stra­te­gy for the  ADHD com­mu­ni­ty and based on this, we laun­ched the chan­nels ADHD & Ich on Face­book and Instagram.

In addi­ti­on to the deve­lo­p­ment of the bran­ding, we are also respon­si­ble for the edi­to­ri­al main­ten­an­ce and com­mu­ni­ty sup­port as well as the phar­ma­co­vi­gi­lan­ce moni­to­ring of the­se channels.

The posi­ti­ve feed­back from sub­scri­bers and the exchan­ge among the con­tri­bu­ti­ons con­firm that com­mu­ni­ca­ti­on with other affec­ted peop­le is of gre­at impor­t­ance for patients.

Pati­ent com­mu­nities are of inte­rest to our cli­ents both in terms of bran­ding and brand loyal­ty and in terms of mar­ket observation.

A pati­ent com­mu­ni­ty of this kind pro­vi­des important and unbia­sed insights into the wis­hes, expec­ta­ti­ons and pro­blems of a spe­ci­fic tar­get group.

As we are spe­cia­li­zed in the high­ly regu­la­ted envi­ron­ment of the phar­maceu­ti­cal indus­try and its requi­re­ments, and as new digi­tal com­mu­ni­ca­ti­on chan­nels are sub­ject to the moni­to­ring obli­ga­ti­on of drug safe­ty (phar­ma­co­vi­gi­lan­ce) just like con­ven­tio­nal chan­nels, we offer tailor-made tools for the legal­ly com­pli­ant moni­to­ring of various digi­tal channels.

More about phar­ma­co­vi­gi­lan­ce (Eva­lii)

MS Ein­blick

The blog for all mul­ti­ple scle­ro­sis pati­ents & relatives

Cli­ent: GENZYME

The blog Einblick.ms-persoenlich.de is a very spe­cial por­tal for mul­ti­ple scle­ro­sis pati­ents and their rela­ti­ves, friends, col­leagues and other inte­res­ted par­ties. Deve­lo­ped and desi­gned tog­e­ther with blog­ging MS pati­ents and Sabi­ne Mari­na (known from the film “Klei­ne graue Wol­ke”), “Ein­blick” imple­ments the topics of MS pati­ents in a varie­ty of ways and from dif­fe­rent per­spec­ti­ves. Every mon­th, blog­gers, rela­ti­ves and guest aut­hors devo­te them­sel­ves to a new topic in the form of texts, vide­os, pic­tures and pic­tu­re series.

As a digi­tal agen­cy we are respon­si­ble for the fol­lowing points:

- Cross-domain deve­lo­p­ment with Dru­pal as the basic CMS

- Tech­ni­cal sup­port & fur­ther deve­lo­p­ment of the website

- Edi­to­ri­al main­ten­an­ce of the contents

- Search engi­ne opti­miz­a­ti­on (SEO)

- Tar­get group-ori­en­ted social media mar­ke­ting (SMM)

HAE Tage­buch

Deve­lo­p­ment of a mobi­le app­li­ca­ti­on to sup­port pati­ents with her­edita­ry angioedema

Cli­ent: TAKEDA 

For the rare dise­a­se Her­edita­ry Angio­e­de­ma (HAE), we deve­lo­ped the app­li­ca­ti­on myHAE App for Shire Phar­maceu­ti­cal to offer pati­ents the pos­si­bi­li­ty to docu­ment their HAE attacks.

The app offers tho­se affec­ted by the rare dise­a­se the pos­si­bi­li­ty to docu­ment their HAE attacks, as well as, docu­men­ting their acu­te and pro­phyl­ac­tic tre­at­ments easi­ly and quickly.

Wit­hin the app, you can crea­te your own pro­fi­le in order to help keep an over­view of the pro­gres­si­on of this mul­ti­fa­ce­ted dise­a­se. This app can be used to record sym­ptoms, trig­gers, seve­ri­ty and tre­at­ment mea­su­res. It is also pos­si­ble to upload pho­tos of affec­ted are­as of the body and docu­ment them.

Held im Rosenfeld

The online game for the “Mul­ti­ple Skle­RO­SE” cam­pai­gn — collec­ting roses and genera­ting donations 

Cli­ent: GENZYME

Be our Rosen­ka­va­lier — and beco­me an MS hero.

For several years now, we have been sup­por­ting the online game “Held im Rosen­feld”, which draws atten­ti­on to the auto­im­mu­ne dise­a­se mul­ti­ple scle­ro­sis on World MS Day and gene­ra­tes dona­ti­ons for tho­se affected.

In the past, the game’s popu­lar “Boul­der Dash” princip­le inspi­red many play­ers and remai­ned in their memo­ries. By con­ti­nuous­ly deve­lo­ping the game with new fea­tures, our cus­to­mer base has grown every year, thus incre­a­sing awa­reness and atten­ti­on to mul­ti­ple sclerosis.

Leben mit HAE – Social Media (Face­book, Insta­gram und Twitter) 

Buil­ding a social media com­mu­ni­ty for pati­ents with Her­edita­ry Angioedema 

Cli­ent: TAKEDA

Under the bran­ding “Leben mit HAE” we deve­lo­ped a social media stra­te­gy for the rare dise­a­se HAE on behalf of Take­da Pharmaceuticals.As a part of this stra­te­gy we laun­ched social media chan­nels on Face­book, Insta­gram and Twitter.

In addi­ti­on to com­mu­ni­ty sup­port and edi­to­ri­al main­ten­an­ce, we are also respon­si­ble for phar­ma­co­vi­gi­lan­ce moni­to­ring of the channels.

Such a pati­ent com­mu­ni­ty enab­les important and unbia­sed insights into the wis­hes, expec­ta­ti­ons and pro­blems of a spe­ci­fic tar­get group.

Espe­cial­ly with such a rare dise­a­se as her­edita­ry angio­e­de­ma can bene­fit from the reach of social media. The crea­ti­on of awa­reness and infor­ma­ti­on for a tailo­red tar­get group is just one bene­fit among many others.

As we spe­cia­li­ze in the high­ly regu­la­ted envi­ron­ment of the phar­maceu­ti­cal indus­try and its requi­re­ments, and as new digi­tal com­mu­ni­ca­ti­on chan­nels are sub­ject to the moni­to­ring obli­ga­ti­on of drug safe­ty (phar­ma­co­vi­gi­lan­ce) just like con­ven­tio­nal chan­nels, we offer tailor-made tools for the legal­ly com­pli­ant moni­to­ring of various digi­tal chan­nels with Evalii.

More about Phar­ma­co­vi­gi­lan­ce (Eva­lii)

Mein Mor­bus Gaucher

Deve­lo­p­ment and manage­ment of a mobi­le app­li­ca­ti­on to docu­ment your dise­a­se and the­ra­py for pati­ents with Gau­cher disease

Cli­ent: TAKEDA

From the initi­al app deve­lo­p­ment of the Mein Mor­bus Gau­cher app, to the second, opti­mi­zed ite­ra­ti­on for rare dise­a­se pati­ents is now live.

In coope­ra­ti­on with Shire Phar­maceu­ti­cals we have deve­lo­ped a mobi­le app­li­ca­ti­on for the rare dise­a­se Mor­bus Gau­cher. “My Mor­bus Gau­cher ” offers pati­ents the pos­si­bi­li­ty to docu­ment the cour­se of their dise­a­se and the­ra­py and thus make it more transparent.

As an app for iOS and Android, “Mein Mor­bus Gau­cher” is per­fect­ly desi­gned for mobi­le use and documentation.

Migrä­ne Forum

The mobi­le com­mu­ni­ty for migrai­ne patients!

In our social net­work espe­cial­ly for migrai­ne pati­ents and their rela­ti­ves, users can exchan­ge infor­ma­ti­on on all ques­ti­ons, situa­tions and fee­lings that they plea­se. Bes­i­des wri­ting arti­cles and hol­ding group dis­cus­sions, making new acquain­tan­ces is also an important function.

As an app for iOS and Android, the forum is per­fect­ly desi­gned for mobi­le use — whe­ther at home or on the move.

Onko­lo­gie Forum

A mobi­le com­mu­ni­ty for can­cer pati­ents and their relatives 

The Onco­lo­gy Forum offers can­cer pati­ents and their rela­ti­ves a social net­work whe­re they can exchan­ge expe­ri­en­ces and topics that are clo­se to their hearts.

The main goal of the forum is that every user feels com­for­ta­ble and has the oppor­tu­ni­ty to share their know­ledge, meet like-min­ded peop­le and ide­al­ly bene­fit from the know­ledge of others.

We know that sen­si­ti­ve topics are often addres­sed in the forum, which is why the­re is the pos­si­bi­li­ty to open­ly com­ment on writ­ten con­tri­bu­ti­ons with a user pro­fi­le and to reply to the aut­hor of a con­tri­bu­ti­on via pri­va­te message.

We are plea­sed and proud that the spe­cia­list maga­zi­ne Phar­ma Rela­ti­ons has pla­ced our Onco­lo­gy Forum on the cover of its Novem­ber 2019 issue short­ly after its launch.

Are you inte­res­ted in buil­ding a pati­ent com­mu­ni­ty in ano­t­her area? Then we would be hap­py to sup­port you by trans­fer­ring our frame­work to other the­ra­peu­tic indication.

MS Forum

A com­mu­ni­ty for pati­ents with mul­ti­ple sclerosis 

The MS Forum was crea­ted for MS pati­ents and their fami­lies. It offers them the oppor­tu­ni­ty to exchan­ge expe­ri­en­ces, tips and many other topics with othersaf­fec­ted by MS. In addi­ti­on, new con­ta­cts can also be made.

Pati­ent forums also offer our cus­to­mers an unbia­sed insight into the wis­hes, expec­ta­ti­ons and pro­blems of a spe­ci­fic tar­get group.

The diver­se func­tions of a pati­ent com­mu­ni­ty have stir­red your inte­rest? If so, con­ta­ct us and we will be hap­py to sup­port you in deve­lo­ping a forum.

Rheu­ma Forum

The first mobi­le rheu­ma­tism community

After the suc­cess of our forums for CED and migrai­ne, it quick­ly beca­me clear that pati­ents with other dise­a­ses also nee­ded a plat­form to exchan­ge information.

We then con­si­de­red publi­shing the first social net­work for rheu­ma­tic pati­ents and their rela­ti­ves for iOS and Android. Not only can con­tri­bu­ti­ons be writ­ten here, but also new con­ta­cts can be made.

Also for phar­maceu­ti­cal com­pa­nies the ope­ra­ti­on of such a pati­ent com­mu­ni­ty offers an enor­mous poten­ti­al in terms of bran­ding and brand loyal­ty as well as mar­ket obser­va­ti­on. Such a forum pro­vi­des important and unbia­sed insights into the wis­hes, expec­ta­ti­ons and also pro­blems of spe­ci­fic tar­get groups.

Have we stir­red your inte­rest in pati­ent com­mu­nities? Then plea­se con­ta­ct us and we will sup­port you in deve­lo­ping a mobi­le pati­ent forum.

Pso­ria­sis Forum

Our mobi­le com­mu­ni­ty espe­cial­ly for pso­ria­sis sufferers

Our Pso­ria­sis Forum offers all pso­ria­sis suf­fe­rers and their rela­ti­ves a pro­tec­ted space whe­re they can exchan­ge ide­as and net­work with each other.

Espe­cial­ly the exchan­ge of know­ledge, expe­ri­en­ces and tips can offer gre­at added value for pati­ents and make their ever­y­day life easier.

Pati­ent com­mu­nities such as the Pso­ria­sis Forum also offer phar­maceu­ti­cal com­pa­nies enor­mous poten­ti­al in terms of bran­ding, brand loyal­ty and mar­ket observation.

Would you like to take advan­ta­ge of the oppor­tu­nities offe­red by a pati­ent com­mu­ni­ty? We would be hap­py to sup­port you in this! Our frame­work can be easi­ly trans­fer­red to other the­ra­peu­tic indications.

zentiva.de

Re-design of the web­site of the generic‘s pro­du­cer ZENTIVA

Cli­ent: Zentiva

In the con­text of the relaunch of the web­site of the gene­ric drug manu­fac­tu­rer Zen­ti­va, we opti­mi­zed the cor­po­ra­te iden­ti­ty on zentiva.de in terms of design and usability.

The dif­fe­rent sec­tions have been trans­for­med into the modern look of the new Zen­ti­va Bran­ding Guideline.

With the re-design, Zen­ti­va Ger­ma­ny is for the first time addres­sing pati­ents with a dedi­ca­ted sec­tion of the web­site in addi­ti­on to spe­cia­list circles.

Apo­the­ker ohne Grenzen 

Plan­ning and imple­men­ta­ti­on of the ent­i­re Goog­le AdWords campaign 

Phar­macists without bor­ders are com­mit­ted to hel­ping sick peop­le in need world­wi­de and also pur­sue the so-cal­led Sus­tainab­le Deve­lo­p­ment Goals of the United Nati­ons (UN) with their work. On the one hand, they pro­vi­de fast and fle­xi­ble phar­maceu­ti­cal emer­gen­cy aid after dis­as­ters and, at the same time, are com­mit­ted to the long-term and sus­tainab­le impro­ve­ment of health­ca­re in third world or underdevelopedcountries.

As an online mar­ke­ting agen­cy, we have desi­gned a cam­pai­gn for the Goog­le AdWords search net­work and are ful­ly respon­si­ble for the PPC app­li­ca­ti­on of the website.This allows infor­ma­ti­on about the pro­jects and the coope­ra­ti­on of Phar­macists Without Bor­ders to be found quick­ly by inte­res­ted parties.

Schild­drü­sen-Moni­tor

Tech­ni­cal sup­port and adap­ti­on of the thy­ro­id app as a per­ma­nent the­ra­py com­pa­n­ion for thy­ro­id gland pati­ents.

Cli­ent: SANOFI

Every third per­son suf­fers from a thy­ro­id dise­a­se, often without knowing it — may­be you do too?

The app “Thy­ro­id Moni­tor” deve­lo­ped by Cross4Channel was one of the top hits of mobi­le app­li­ca­ti­ons for thy­ro­id pati­ents. The app­li­ca­ti­on was simul­ta­ne­ous­ly desi­gned for the Goog­le Play Store and the Apple App Store and pro­vi­des inde­pen­dent infor­ma­ti­on about thy­ro­id dise­a­ses, pre­pa­ra­ti­ons and your own risk, among other things, through a self-test and an ency­clo­pe­dia. For pati­ents, it ser­ves as a per­ma­nent com­pa­n­ion that makes their lives easier.

Mul­ti­ples Myelom Skill

The “Mul­ti­ple Myelo­ma Pati­ent Ser­vice” pro­vi­des infor­ma­ti­on about mul­ti­ple myelo­ma and informs about self-help groups and events in the area.

Cli­ent: Takeda

In col­la­bo­ra­ti­on with Take­da Phar­maceu­ti­cal, we have deve­lo­ped an Ama­zon Ale­xa Skill, which is used as a com­ple­men­ta­ry tool for pati­ent care with mul­ti­ple myeloma.

After the dia­gno­sis, pati­ents and their rela­ti­ves often have nume­rous ques­ti­ons about which the skill is inten­ded to sup­port them. In addi­ti­on to ans­we­ring ques­ti­ons about the dise­a­se, we have imple­men­ted a pro­xi­mi­ty search in the skill. Once the loca­ti­on que­ry has been appro­ved, the user can find out about events and self-help groups in their area.

We are thin­king ahead: our frame­work can be effi­ci­ent­ly trans­fer­red to other the­ra­peu­tic indi­ca­ti­ons. Just con­ta­ct us!

Diver­se Ama­zon Ale­xa Skills

The Ale­xa skills deve­lo­ped by us pro­vi­de infor­ma­ti­on about house­hold, pets, and cosmetics

With the Ama­zon Ale­xa Skills deve­lo­ped by us, Ale­xa can pro­vi­de infor­ma­ti­on about pro­ven house­hold reme­di­es, cos­me­tics, and pets.

 After watching the new trend of digi­tal lan­guage assi­stants for a while, we have publis­hed our own skills for Ama­zon Alexa.

With “My medi­ci­ne chest”, Ale­xa can pro­vi­de infor­ma­ti­on about pro­ven house­hold reme­di­es for ailm­ents such as coughs, hea­da­ches, sunburn or insect bites. For tho­se who swe­ar by tried and tes­ted home reme­di­es, the skill is avail­ab­le in the Ale­xa Skills Store.

For all pet owners and pet lovers, we have deve­lo­ped the “My Pet Advi­sor” skill for Ama­zon Ale­xa to help users ans­wer ques­ti­ons about dogs, cats and pet birds. The skill con­tains a lot of tips and infor­ma­ti­on in the are­as of care, nut­ri­ti­on, kee­ping and hand­ling of pets.

“My Cos­me­tics Advi­sor” is an Ama­zon Ale­xa skill that con­tains prac­ti­cal house­hold reme­dy reci­pes and tips for men and women in the are­as of beau­ty, per­so­nal care and cosmetics.

In the ongo­ing expan­si­on of our data­ba­ses, we lis­ten to the feed­back of our users and update accordingly.

And we think ahead: our frame­work can be effi­ci­ent­ly trans­fer­red to other the­ra­peu­tic indi­ca­ti­ons. Just con­ta­ct us!

Dia­be­tes Forum 

A digi­tal com­mu­ni­ty for dia­be­tes pati­ents and their relatives.

We have deve­lo­ped the Dia­be­tes Forum for dia­be­tes pati­ents and their rela­ti­ves. This app offers them a social net­work whe­re they can exchan­ge expe­ri­en­ces, tips and anything that is clo­se to their hearts. Ano­t­her important func­tion of this app is that users can make new con­nec­tions with other users. 

In our com­mu­nities, the main focus is on the pati­ent. We work tog­e­ther with the users of the forum, to con­stant­ly impro­ve and opti­mi­ze the app. 

Are you thin­king of crea­ting a pati­ent com­mu­ni­ty in a spe­ci­fic area? Plea­se con­ta­ct us and we will be hap­py to sup­port you. 

Alz­hei­mer Forum 

A digi­tal com­mu­ni­ty for Alz­hei­mer patients! 

The Alz­hei­mer’s Forum offers Alz­hei­mer’s pati­ents, rela­ti­ves and friends a plat­form for exch­an­ging expe­ri­en­ces, tips and many other topics. Addi­tio­nal­ly, new con­nec­tions can be made, and pri­va­te messages can be sent. 

Our users bene­fit from the clo­se col­la­bo­ra­ti­on, as well as a more per­so­nal under­stan­ding of the wis­hes, needs, expec­ta­ti­ons and pro­blems of this spe­ci­fic tar­get group. 

Have we spar­ked your inte­rest in the Alzheimer’s pati­ent com­mu­ni­ty? Then plea­se feel free to con­ta­ct us.