Reference
CED Forum App and Skill
Development and management of a Patient Community and Amazon Alexa skills exchange for patients with chronic inflammatory bowel disease.
ADHS & Ich – Social Media
Development of social media strategy & launch as well as support of social media channels.
HAE Tagebuch App
Development of a mobile application to support patients with hereditary angioedema
Zentiva.de – Corporate Website
Re-design of the website of the generic’s producer ZENTIVA
Buscopan-Landingpage
Further development of the Buscopan landing page
Leben mit HAE – Social Media
Development of social media strategy & launch as well as support of social media channels.
Multiple Sklerose Forum
A community for patients with multiple sclerosis
Multiples Myelom Skill
Development of an Amazon Alexa skill that answers questions about multiple myeloma
Mein Morbus Gaucher
Development and management of a mobile application to document your disease and therapy for patients with Gaucher disease
Schilddrüsen-Monitor
Technical support and adaptation of the thyroid app as a permanent therapy companion for thyroid gland patients.
Migräne Forum
The mobile community for migraine patients!
Apotheker ohne Grenzen
Planning and implementation of the entire Google AdWords campaign for Pharmacists without borders.
Onkologie Forum
A mobile community for cancer patients and their relatives
Diverse Amazon Alexa Skills
The Alexa skills developed by us provide information about household remedies, pets, and cosmetics
Rheuma Forum
The first mobile rheumatism community
MS Einblick
The blog for all multiple sclerosis patients & relatives
Psoriasis Forum
Our mobile community especially for psoriasis sufferers
Held im Rosenfeld
The online game for the “Multiple SkleROSE” campaign — collecting roses and generating donations
Diabetes Forum
A digital community for diabetes patients and their relatives.
Alzheimer Forum
A digital community for Alzheimer patients!
Cross4Channel – Gesellschaft für digitales Healthcare Marketing mbH
+49 (0)30 – 746 895 00
info@cross4channel.de
Germaniastraße 137 12099 Berlin


CED Forum App and Skill
The community for all patients with chronic inflammatory bowel disease including Amazon Alexa Skill Integration and Apple Watch connection.
Client: TAKEDA
The CED Forum primarily offers patients with Crohn’s disease and ulcerative colitis a platform for the exchange of information between patients and their relatives.
In 2018, this project found the ideal partner in Takeda Pharmaceuticals and has since been continuously expanded with many useful functions, such as a toilet finder and an individual food compatibility overview.
Meanwhile, the CED Forum serves patients as an everyday helper in the documentation of appointments, medication and their daily well-being. Furthermore, an Apple Watch connection was integrated and a connection to Amazon Alexa was established, so that questions and entries can now also be controlled via voice assistance.
The enthusiastic feedback from the constantly growing community is a great incentive for us to continue growing this community. Furthermore, the CED Forum was awarded the Health:Angel at the Health Media Awards in autumn 2019.



Buscopan-Landingpage
Further development of the Buscopan-Landingpage
Client: SANOFI
The Buscopan landing page provides information on Buscopan treatment for anyone affected by abdominal pain and cramps, as well as helpful tips on diet and exercise.
As a digital agency, we have adopted the following points:
- Technical support and further development of the website
- Further development of the video section
- Implementation of the share function to Facebook

ADHS & Ich – Social Media (Facebook und Instagram)
Construction of a social media patient community for ADHS patients
Client: TAKEDA
On behalf of Takeda Pharmaceuticals, we developed a social media strategy for the ADHD community and based on this, we launched the channels ADHD & Ich on Facebook and Instagram.
In addition to the development of the branding, we are also responsible for the editorial maintenance and community support as well as the pharmacovigilance monitoring of these channels.
The positive feedback from subscribers and the exchange among the contributions confirm that communication with other affected people is of great importance for patients.
Patient communities are of interest to our clients both in terms of branding and brand loyalty and in terms of market observation.
A patient community of this kind provides important and unbiased insights into the wishes, expectations and problems of a specific target group.
As we are specialized in the highly regulated environment of the pharmaceutical industry and its requirements, and as new digital communication channels are subject to the monitoring obligation of drug safety (pharmacovigilance) just like conventional channels, we offer tailor-made tools for the legally compliant monitoring of various digital channels.

MS Einblick
The blog for all multiple sclerosis patients & relatives
Client: GENZYME
The blog Einblick.ms-persoenlich.de is a very special portal for multiple sclerosis patients and their relatives, friends, colleagues and other interested parties. Developed and designed together with blogging MS patients and Sabine Marina (known from the film “Kleine graue Wolke”), “Einblick” implements the topics of MS patients in a variety of ways and from different perspectives. Every month, bloggers, relatives and guest authors devote themselves to a new topic in the form of texts, videos, pictures and picture series.
As a digital agency we are responsible for the following points:
- Cross-domain development with Drupal as the basic CMS
- Technical support & further development of the website
- Editorial maintenance of the contents
- Search engine optimization (SEO)
- Target group-oriented social media marketing (SMM)

HAE Tagebuch
Development of a mobile application to support patients with hereditary angioedema
Client: TAKEDA
For the rare disease Hereditary Angioedema (HAE), we developed the application myHAE App for Shire Pharmaceutical to offer patients the possibility to document their HAE attacks.
The app offers those affected by the rare disease the possibility to document their HAE attacks, as well as, documenting their acute and prophylactic treatments easily and quickly.
Within the app, you can create your own profile in order to help keep an overview of the progression of this multifaceted disease. This app can be used to record symptoms, triggers, severity and treatment measures. It is also possible to upload photos of affected areas of the body and document them.



Held im Rosenfeld
The online game for the “Multiple SkleROSE” campaign — collecting roses and generating donations
Client: GENZYME
Be our Rosenkavalier — and become an MS hero.
For several years now, we have been supporting the online game “Held im Rosenfeld”, which draws attention to the autoimmune disease multiple sclerosis on World MS Day and generates donations for those affected.
In the past, the game’s popular “Boulder Dash” principle inspired many players and remained in their memories. By continuously developing the game with new features, our customer base has grown every year, thus increasing awareness and attention to multiple sclerosis.

Leben mit HAE – Social Media (Facebook, Instagram und Twitter)
Building a social media community for patients with Hereditary Angioedema
Client: TAKEDA
Under the branding “Leben mit HAE” we developed a social media strategy for the rare disease HAE on behalf of Takeda Pharmaceuticals.As a part of this strategy we launched social media channels on Facebook, Instagram and Twitter.
In addition to community support and editorial maintenance, we are also responsible for pharmacovigilance monitoring of the channels.
Such a patient community enables important and unbiased insights into the wishes, expectations and problems of a specific target group.
Especially with such a rare disease as hereditary angioedema can benefit from the reach of social media. The creation of awareness and information for a tailored target group is just one benefit among many others.
As we specialize in the highly regulated environment of the pharmaceutical industry and its requirements, and as new digital communication channels are subject to the monitoring obligation of drug safety (pharmacovigilance) just like conventional channels, we offer tailor-made tools for the legally compliant monitoring of various digital channels with Evalii.

Mein Morbus Gaucher
Development and management of a mobile application to document your disease and therapy for patients with Gaucher disease
Client: TAKEDA
From the initial app development of the Mein Morbus Gaucher app, to the second, optimized iteration for rare disease patients is now live.
In cooperation with Shire Pharmaceuticals we have developed a mobile application for the rare disease Morbus Gaucher. “My Morbus Gaucher ” offers patients the possibility to document the course of their disease and therapy and thus make it more transparent.
As an app for iOS and Android, “Mein Morbus Gaucher” is perfectly designed for mobile use and documentation.



Migräne Forum
The mobile community for migraine patients!
In our social network especially for migraine patients and their relatives, users can exchange information on all questions, situations and feelings that they please. Besides writing articles and holding group discussions, making new acquaintances is also an important function.
As an app for iOS and Android, the forum is perfectly designed for mobile use — whether at home or on the move.



Onkologie Forum
A mobile community for cancer patients and their relatives
The Oncology Forum offers cancer patients and their relatives a social network where they can exchange experiences and topics that are close to their hearts.
The main goal of the forum is that every user feels comfortable and has the opportunity to share their knowledge, meet like-minded people and ideally benefit from the knowledge of others.
We know that sensitive topics are often addressed in the forum, which is why there is the possibility to openly comment on written contributions with a user profile and to reply to the author of a contribution via private message.
We are pleased and proud that the specialist magazine Pharma Relations has placed our Oncology Forum on the cover of its November 2019 issue shortly after its launch.
Are you interested in building a patient community in another area? Then we would be happy to support you by transferring our framework to other therapeutic indication.



MS Forum
A community for patients with multiple sclerosis
The MS Forum was created for MS patients and their families. It offers them the opportunity to exchange experiences, tips and many other topics with othersaffected by MS. In addition, new contacts can also be made.
Patient forums also offer our customers an unbiased insight into the wishes, expectations and problems of a specific target group.
The diverse functions of a patient community have stirred your interest? If so, contact us and we will be happy to support you in developing a forum.



Rheuma Forum
The first mobile rheumatism community
After the success of our forums for CED and migraine, it quickly became clear that patients with other diseases also needed a platform to exchange information.
We then considered publishing the first social network for rheumatic patients and their relatives for iOS and Android. Not only can contributions be written here, but also new contacts can be made.
Also for pharmaceutical companies the operation of such a patient community offers an enormous potential in terms of branding and brand loyalty as well as market observation. Such a forum provides important and unbiased insights into the wishes, expectations and also problems of specific target groups.
Have we stirred your interest in patient communities? Then please contact us and we will support you in developing a mobile patient forum.



Psoriasis Forum
Our mobile community especially for psoriasis sufferers
Our Psoriasis Forum offers all psoriasis sufferers and their relatives a protected space where they can exchange ideas and network with each other.
Especially the exchange of knowledge, experiences and tips can offer great added value for patients and make their everyday life easier.
Patient communities such as the Psoriasis Forum also offer pharmaceutical companies enormous potential in terms of branding, brand loyalty and market observation.
Would you like to take advantage of the opportunities offered by a patient community? We would be happy to support you in this! Our framework can be easily transferred to other therapeutic indications.



zentiva.de
Re-design of the website of the generic‘s producer ZENTIVA
Client: Zentiva
In the context of the relaunch of the website of the generic drug manufacturer Zentiva, we optimized the corporate identity on zentiva.de in terms of design and usability.
The different sections have been transformed into the modern look of the new Zentiva Branding Guideline.
With the re-design, Zentiva Germany is for the first time addressing patients with a dedicated section of the website in addition to specialist circles.

Apotheker ohne Grenzen
Planning and implementation of the entire Google AdWords campaign
Pharmacists without borders are committed to helping sick people in need worldwide and also pursue the so-called Sustainable Development Goals of the United Nations (UN) with their work. On the one hand, they provide fast and flexible pharmaceutical emergency aid after disasters and, at the same time, are committed to the long-term and sustainable improvement of healthcare in third world or underdevelopedcountries.
As an online marketing agency, we have designed a campaign for the Google AdWords search network and are fully responsible for the PPC application of the website.This allows information about the projects and the cooperation of Pharmacists Without Borders to be found quickly by interested parties.

Schilddrüsen-Monitor
Technical support and adaption of the thyroid app as a permanent therapy companion for thyroid gland patients.
Client: SANOFI
Every third person suffers from a thyroid disease, often without knowing it — maybe you do too?
The app “Thyroid Monitor” developed by Cross4Channel was one of the top hits of mobile applications for thyroid patients. The application was simultaneously designed for the Google Play Store and the Apple App Store and provides independent information about thyroid diseases, preparations and your own risk, among other things, through a self-test and an encyclopedia. For patients, it serves as a permanent companion that makes their lives easier.

Multiples Myelom Skill
The “Multiple Myeloma Patient Service” provides information about multiple myeloma and informs about self-help groups and events in the area.
Client: Takeda
In collaboration with Takeda Pharmaceutical, we have developed an Amazon Alexa Skill, which is used as a complementary tool for patient care with multiple myeloma.
After the diagnosis, patients and their relatives often have numerous questions about which the skill is intended to support them. In addition to answering questions about the disease, we have implemented a proximity search in the skill. Once the location query has been approved, the user can find out about events and self-help groups in their area.
We are thinking ahead: our framework can be efficiently transferred to other therapeutic indications. Just contact us!

Diverse Amazon Alexa Skills
The Alexa skills developed by us provide information about household, pets, and cosmetics
With the Amazon Alexa Skills developed by us, Alexa can provide information about proven household remedies, cosmetics, and pets.
After watching the new trend of digital language assistants for a while, we have published our own skills for Amazon Alexa.
With “My medicine chest”, Alexa can provide information about proven household remedies for ailments such as coughs, headaches, sunburn or insect bites. For those who swear by tried and tested home remedies, the skill is available in the Alexa Skills Store.
For all pet owners and pet lovers, we have developed the “My Pet Advisor” skill for Amazon Alexa to help users answer questions about dogs, cats and pet birds. The skill contains a lot of tips and information in the areas of care, nutrition, keeping and handling of pets.
“My Cosmetics Advisor” is an Amazon Alexa skill that contains practical household remedy recipes and tips for men and women in the areas of beauty, personal care and cosmetics.
In the ongoing expansion of our databases, we listen to the feedback of our users and update accordingly.
And we think ahead: our framework can be efficiently transferred to other therapeutic indications. Just contact us!

Diabetes Forum
A digital community for diabetes patients and their relatives.
We have developed the Diabetes Forum for diabetes patients and their relatives. This app offers them a social network where they can exchange experiences, tips and anything that is close to their hearts. Another important function of this app is that users can make new connections with other users.
In our communities, the main focus is on the patient. We work together with the users of the forum, to constantly improve and optimize the app.
Are you thinking of creating a patient community in a specific area? Please contact us and we will be happy to support you.

Alzheimer Forum
A digital community for Alzheimer patients!
The Alzheimer’s Forum offers Alzheimer’s patients, relatives and friends a platform for exchanging experiences, tips and many other topics. Additionally, new connections can be made, and private messages can be sent.
Our users benefit from the close collaboration, as well as a more personal understanding of the wishes, needs, expectations and problems of this specific target group.
Have we sparked your interest in the Alzheimer’s patient community? Then please feel free to contact us.