Patients in particular those with chronic diseases often use digital media to obtain additional information about their disease, treatment options and medication, regardless of the recommendation of their treating physician. For pharmaceutical companies, this means that they have the opportunity to help patient decisions with successfully implemented marketing strategies.
As an experienced agency specializing in the pharmaceutical and medical device sector as well as numerous successfully implemented digital advertising and online marketing projects, we are happy to accompany you on the way to a cross media presence of your company or therapeutic indication.
Together we define successful online marketing measures based upon your goals and develop individual and sustainable online campaigns for you.
Search engine advertising is an efficient way to achieve a good placement in the search results and to precisely address your target groups. We will support you from the defining your relevant target group to the creation of an efficient campaign, in the form of text ads, video campaigns and app campaigns in the Google Publisher Network.
With continuous monitoring and regular optimization we can lower click prices, increase your conversion rate thus tap into the full potential of your advertising budget.
Thanks to transparent and automatically updated dashboards, you will always have an overview.
Search engine optimization
Taking into account current ranking factors, we will analyze your website and develop a custom-fit SEO strategy, tailored to the competition in the healthcare industry. We take over the technical implementation as well as the identification of relevant keywords to precisely address your target groups.
With regular reports we keep you informed about the development and success of your Search Engine Advertising Campaign.
SOCIAL — MEDIA — ADVERTISING
Social networks such as Facebook, Instagram, Twitter and Linked-In offer enormous potential for lead generation, customer bonding and branding.
They have an enormous range and offer exact targeting possibilities for a precise alignment of the target group approach. With our years of experience in digital advertising, we can advise and support you in design and implementation of social advertising campaigns that are customized to your goals.
SOCIAL — MEDIA — COMMUNITY MANAGEMENT
Social Media Marketing in particular offers enormous potential to get in touch with your target group. Social Media in an advertising context means connection. This is about personal contact, personal experiences and personal topics.
As a partner, we support you from the selection of the best and most ideal platforms to the editorial maintenance and optimization of your product- or brand-related social media campaign. Strategically, we draw groundbreaking insights from the dynamic exchange of your community. We will keep an eye on comments for you and can moderate the entire communication on your channels.
Especially in the pharmaceutical sector, community maintenance is a sensitive topic and often involves high risk and enormous effort. We are not only very familiar with the typical target groups of our customers, but also always advise on strategy and campaign planning with regard to HWG and AMG conformity. By using our pharmacovigilance monitoring tools (https://www.evalii.de/), which was especially developed for this purpose. Evalii enables to advertise in compliance with the law and operate your own social media presences efficiently and securely, in relation to Facebook pages or Instagram profiles.
If you need support with your marketing, please contact us.
Cross4Channel is a Berlin-based agency that specializes in the complex demands of digital healthcare marketing and offers a full range of services. From consulting to implementing measures, to continuous support for a sustainable cross-media presence of your company.