Pati­ents in par­ti­cu­lar tho­se with chro­nic dise­a­ses often use digi­tal media to obtain addi­tio­nal infor­ma­ti­on about their dise­a­se, tre­at­ment opti­ons and medi­ca­ti­on, regard­less of the recom­men­da­ti­on of their trea­ting phy­si­ci­an. For phar­maceu­ti­cal com­pa­nies, this means that they have the oppor­tu­ni­ty to help pati­ent decis­i­ons with suc­cessful­ly imple­men­ted mar­ke­ting strategies.

As an expe­ri­en­ced agen­cy spe­cia­li­zing in the phar­maceu­ti­cal and medi­cal device sec­tor as well as num­e­rous suc­cessful­ly imple­men­ted digi­tal adver­ti­sing and online mar­ke­ting pro­jects, we are hap­py to accom­pa­ny you on the way to a cross media pre­sence of your com­pa­ny or the­ra­peu­tic indication.

Tog­e­ther we defi­ne suc­cessful online mar­ke­ting mea­su­res based upon your goals and deve­lop indi­vi­du­al and sus­tainable online cam­paigns for you.


Search engi­ne advertising


Search engi­ne adver­ti­sing is an effi­ci­ent way to achie­ve a good pla­ce­ment in the search results and to pre­cis­e­ly address your tar­get groups. We will sup­port you from the defi­ning your rele­vant tar­get group to the crea­ti­on of an effi­ci­ent cam­paign, in the form of text ads, video cam­paigns and app cam­paigns in the Goog­le Publisher Network.

With con­ti­nuous moni­to­ring and regu­lar opti­miza­ti­on we can lower click pri­ces, increase your con­ver­si­on rate thus tap into the full poten­ti­al of your adver­ti­sing budget.

 Thanks to trans­pa­rent and auto­ma­ti­cal­ly updated dash­boards, you will always have an overview.


Search engi­ne optimization



Taking into account cur­rent ran­king fac­tors, we will ana­ly­ze your web­site and deve­lop a cus­tom-fit SEO stra­tegy, tail­o­red to the com­pe­ti­ti­on in the health­ca­re indus­try. We take over the tech­ni­cal imple­men­ta­ti­on as well as the iden­ti­fi­ca­ti­on of rele­vant key­words to pre­cis­e­ly address your tar­get groups.

 With regu­lar reports we keep you infor­med about the deve­lo­p­ment and suc­cess of your Search Engi­ne Adver­ti­sing Campaign.


Social net­works such as Face­book, Insta­gram, Twit­ter and Lin­ked-In offer enorm­ous poten­ti­al for lead gene­ra­ti­on, cus­to­mer bon­ding and branding.

They have an enorm­ous ran­ge and offer exact tar­ge­ting pos­si­bi­li­ties for a pre­cise ali­gnment of the tar­get group approach. With our years of expe­ri­ence in digi­tal adver­ti­sing, we can advi­se and sup­port you in design and imple­men­ta­ti­on of social adver­ti­sing cam­paigns that are cus­to­mi­zed to your goals.


Social Media Mar­ke­ting in par­ti­cu­lar offers enorm­ous poten­ti­al to get in touch with your tar­get group. Social Media in an adver­ti­sing con­text means con­nec­tion. This is about per­so­nal cont­act, per­so­nal expe­ri­en­ces and per­so­nal topics.

As a part­ner, we sup­port you from the sel­ec­tion of the best and most ide­al plat­forms to the edi­to­ri­al main­ten­an­ce and opti­miza­ti­on of your pro­duct- or brand-rela­ted social media cam­paign. Stra­te­gi­cal­ly, we draw ground­brea­king insights from the dyna­mic exch­an­ge of your com­mu­ni­ty. We will keep an eye on comm­ents for you and can mode­ra­te the enti­re com­mu­ni­ca­ti­on on your channels.

Espe­ci­al­ly in the phar­maceu­ti­cal sec­tor, com­mu­ni­ty main­ten­an­ce is a sen­si­ti­ve topic and often invol­ves high risk and enorm­ous effort. We are not only very fami­li­ar with the typi­cal tar­get groups of our cus­to­mers, but also always advi­se on stra­tegy and cam­paign plan­ning with regard to HWG and AMG con­for­mi­ty. By using our phar­ma­co­vi­gi­lan­ce moni­to­ring tools (, which was espe­ci­al­ly deve­lo­ped for this pur­po­se. Eva­lii enables to adver­ti­se in com­pli­ance with the law and ope­ra­te your own social media pre­sen­ces effi­ci­ent­ly and secu­re­ly, in rela­ti­on to Face­book pages or Insta­gram profiles.

If you need sup­port with your mar­ke­ting, plea­se cont­act us.

Cross4Channel is a Ber­lin-based agen­cy that spe­cia­li­zes in the com­plex demands of digi­tal health­ca­re mar­ke­ting and offers a full ran­ge of ser­vices. From con­sul­ting to imple­men­ting mea­su­res, to con­ti­nuous sup­port for a sus­tainable cross-media pre­sence of your company.