Mar­ke­ting

Pati­ents in par­ti­cu­lar tho­se with chro­nic dise­a­ses often use digi­tal media to obtain addi­tio­nal infor­ma­ti­on about their dise­a­se, tre­at­ment opti­ons and medi­ca­ti­on, regard­less of the recom­men­da­ti­on of their trea­ting phy­si­ci­an. For phar­maceu­ti­cal com­pa­nies, this means that they have the oppor­tu­ni­ty to help pati­ent decisi­ons with suc­cess­ful­ly imple­men­ted mar­ke­ting strategies.

As an expe­ri­en­ced agen­cy spe­cia­li­zing in the phar­maceu­ti­cal and medi­cal device sec­tor as well as nume­rous suc­cess­ful­ly imple­men­ted digi­tal adver­ti­sing and online mar­ke­ting pro­jects, we are hap­py to accom­pa­ny you on the way to a cross media pre­sence of your com­pa­ny or the­ra­peu­tic indication.

Tog­e­ther we defi­ne suc­cess­ful online mar­ke­ting mea­su­res based upon your goals and deve­lop indi­vi­du­al and sus­tainab­le online cam­pai­gns for you.

 

Search engi­ne advertising

 

Search engi­ne adver­ti­sing is an effi­ci­ent way to achie­ve a good pla­ce­ment in the search results and to pre­cise­ly address your tar­get groups. We will sup­port you from the defi­ning your rele­vant tar­get group to the crea­ti­on of an effi­ci­ent cam­pai­gn, in the form of text ads, video cam­pai­gns and app cam­pai­gns in the Goog­le Publis­her Network.

With con­ti­nuous moni­to­ring and regu­lar opti­miz­a­ti­on we can lower click pri­ces, incre­a­se your con­ver­si­on rate thus tap into the full poten­ti­al of your adver­ti­sing budget.

 Thanks to trans­pa­rent and auto­ma­ti­cal­ly updated dash­boards, you will always have an overview.

 

Search engi­ne optimization

 

 

Taking into account cur­rent ran­king fac­tors, we will ana­ly­ze your web­site and deve­lop a cus­tom-fit SEO stra­te­gy, tailo­red to the com­pe­ti­ti­on in the health­ca­re indus­try. We take over the tech­ni­cal imple­men­ta­ti­on as well as the iden­ti­fi­ca­ti­on of rele­vant key­words to pre­cise­ly address your tar­get groups.

 With regu­lar reports we keep you infor­med about the deve­lo­p­ment and suc­cess of your Search Engi­ne Adver­ti­sing Campaign.

SOCIAL — MEDIA — ADVERTISING

Social net­works such as Face­book, Insta­gram, Twit­ter and Lin­ked-In offer enor­mous poten­ti­al for lead genera­ti­on, cus­to­mer bon­d­ing and branding.

They have an enor­mous ran­ge and offer exact tar­ge­ting pos­si­bi­li­ties for a pre­cise align­ment of the tar­get group approach. With our years of expe­ri­ence in digi­tal adver­ti­sing, we can advi­se and sup­port you in design and imple­men­ta­ti­on of social adver­ti­sing cam­pai­gns that are cus­to­mi­zed to your goals.

SOCIAL  — MEDIA — COMMUNITY MANAGEMENT

Social Media Mar­ke­ting in par­ti­cu­lar offers enor­mous poten­ti­al to get in touch with your tar­get group. Social Media in an adver­ti­sing con­text means con­nec­tion. This is about per­so­nal con­ta­ct, per­so­nal expe­ri­en­ces and per­so­nal topics.

As a part­ner, we sup­port you from the selec­tion of the best and most ide­al plat­forms to the edi­to­ri­al main­ten­an­ce and opti­miz­a­ti­on of your pro­duct- or brand-rela­ted social media cam­pai­gn. Stra­te­gi­cal­ly, we draw ground­brea­king insights from the dyna­mic exchan­ge of your com­mu­ni­ty. We will keep an eye on comments for you and can mode­ra­te the ent­i­re com­mu­ni­ca­ti­on on your channels.

Espe­cial­ly in the phar­maceu­ti­cal sec­tor, com­mu­ni­ty main­ten­an­ce is a sen­si­ti­ve topic and often invol­ves high risk and enor­mous effort. We are not only very fami­li­ar with the typi­cal tar­get groups of our cus­to­mers, but also always advi­se on stra­te­gy and cam­pai­gn plan­ning with regard to HWG and AMG con­for­mi­ty. By using our phar­ma­co­vi­gi­lan­ce moni­to­ring tools (https://www.evalii.de/), which was espe­cial­ly deve­lo­ped for this pur­po­se. Eva­lii enab­les to adver­ti­se in com­pli­an­ce with the law and ope­ra­te your own social media pre­sen­ces effi­ci­ent­ly and secu­re­ly, in rela­ti­on to Face­book pages or Insta­gram profiles.

If you need sup­port with your mar­ke­ting, plea­se con­ta­ct us.

Cross4Channel is a Ber­lin-based agen­cy that spe­cia­li­zes in the com­plex deman­ds of digi­tal health­ca­re mar­ke­ting and offers a full ran­ge of ser­vices. From con­sul­ting to imple­men­ting mea­su­res, to con­ti­nuous sup­port for a sus­tainab­le cross-media pre­sence of your company.